Sony's 83-inch A80L OLED TV will cost £5500 / €6000 at launch while the 98-inch X90L 4K LCD TV will cost £9000 / €10000. We still don't know the prices of the A95L QD-OLED TVs.
Ahead of the European roll-out and before US prices have been announced, Sony Europe has revealed the suggested retail prices for most of its 2023 OLED and LCD TV models. The European prices quoted here are from Germany and may vary slightly in other Euro countries. As always, you can expect the prices to drop later this year.
Sony's A80L will be more expensive than last year's A80K, starting at £2400 / €2400 in 55 inches, despite few new features. Sony will announce pricing for the upgraded A95L QD-OLED TVs later – we expect them to also get more expensive than last year's A95K.
Also read: First look: Sony's 2023 QD-OLED & OLED TVs: A95L (55-77") and A80L (55-83")
Sony A80L OLED. Photo: FlatpanelsHD
On the other hand the refreshed X95L miniLED LCD TV has a lower starting price than last year's version, starting at £2800 / €2900 in 65 inches. This TV will compete with miniLED LCD models from Hisense, Samsung and TCL.
Sony will launch its first 98-inch 4K LCD TV in the form of X90L but it will carry a hefty premium over TCL's 98-inch model from 2022. Sony is also bringing a limited form of full array local dimming (FALD) to the X85L series.
Also read: First look: Sony's 2023 X95L (miniLED), X90L, X85L with zone dimming – no new 8K TVs
We refer to the table below for more details. Click on the model names for full specifications in the TV Database. Sony's 2023 models will become available in Europe between April and July, with the A95L expected sometime in the second half of the year.
Sony 2023 TVs – prices & specifications
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