Sony's most affordable 2023 OLED will start at $1900 while the company's first 98-inch 4K LCD model will cost $10,000. A95L will be available later.
After having revealed UK and EU pricing in April, Sony in North America this week announced details for USA and Canada.
Sony's A80L – with an LG Display WOLED panel – will start at $1900 in 55 inches and be available to pre-order later this month. The 83-inch version will arrive in June for $5500. Sony will announce pricing for the A95L QD-OLED TVs later.
X93L is a carry-over version of last year's X95K with 2023 software features. It is available to pre-order now. The X95L LCD TV comes with upgraded miniLED zone dimming and will be available only in 85 inches in the US later this month.
Also read: First look: Sony's 2023 X95L (miniLED), X90L, X85L with zone dimming
Also read: First look: Sony's 2023 QD-OLED & OLED TVs: A95L (55-77") and A80L (55-83")

The 98-inch Sony X90L LCD TV. Photo: FlatpanelsHD
98-inch Sony X90L
Sony's X90L 4K LCD TV also features an upgraded LED zone dimming system and will this year be available in sizes ranging from 55 to 98 inches. The 98-inch version will be available to pre-order in July while the smaller sizes will be available to pre-order in June.
For more details on Sony's new TV models see the 2023 TV line-up overview here.
We refer to the table for prices. As always, we expect prices to fall later this year.
Sony 2023 TVs – pricing
FlatpanelsHD