Sales of TVs larger than 97 inches, often referred to as XXL TVs, have soared over the past year as prices have dropped significantly.
The new data comes from market research firm Circana, as reported by CNN.
In the markets tracked by Circana, sales of TVs larger than 97 inches have surged by 877% in a year, while sales of TVs measuring 75 to 96 inches have increased by a more modest 19%.
Lower prices drive demand
One of the key factors driving this trend is a signficant 53% reduction in the average price of a 98-inch TV compared to just a year ago. In contrast, prices for 75–96-inch TVs have decreased by only 6%.
LG, Samsung, Sony and TCL are now offering 98-inch TVs, all using VA LCD panels manufactured by TCL CSOT, while Hisense sells 100-inch TVs with VA LCD panels from BOE.
Also read: TCL can produce TV panels even larger than 115"
Meanwhile, LG's 97-inch 4K OLED TV and Samsung's micro-LED TVs remain prohibitively expensive, keeping them out of reach for most consumers.
Data from Q2 2024 revealed that Chinese brands are seeing significant growth in the market for large-sized TVs.
85" TV (left), 115" TV (middle), 98" TV (right). Photo: FlatpanelsHD
Trend to continue
Circana attributes the rising popularity of XXL TVs to consumers upgrading TVs they purchased during the pandemic. The firm expects this trend to continue in the coming years.
- "The strong growth trend for ultra-large TVs aligns with the increase in 65-inch TV sales from 2018 to 2020, which consumers are now starting to replace five to six years later, in line with what our research suggests is the most common replacement interval," said Paul Gagnon, VP and industry advisor, Consumer Technology, Circana.
- "We expect this trend to persist as upgrade activity continues into 2025 and beyond."
- Source: Circana, CNN
