After returning to the US last year with an $800 OLED TV, Sansui will in 2025 launch 55, 65 and 77-inch models, once again undercutting the competition.
The expanded 2025 line-up was announced at CES 2025, featuring 120Hz 4K WOLED panels (manufactured by LG Display) and support for both Dolby Vision and Dolby Atmos.
- "The overwhelming success of our 2024 OLED TV showed us that consumers value cutting-edge technology at an affordable price. With our 2025 lineup, we're taking it further by introducing larger sizes and improving features like our Karaoke Mode to ensure a versatile, engaging entertainment experience for all," said Victor Elmann, SVP of Marketing, Sansui.
Two HDMI 2.1 ports
Sansui confirmed that all three sizes – 55, 65 and 77 – will feature Google TV as well as two HDMI 2.1 ports with support for VRR and ALLM for gaming.
The TVs will compete with LG's B-series but Sansui stated that its goal is to have the "most affordable OLED on the market".
Additionally, there will be an enhanced Karaoke Mode with personal and family rankings.
Sansui's expanded 2025 OLED line-up will be available in the US starting in Q2 2025 at major retailers. However, we will have to wait a bit longer to find out just how affordable the OLED TVs will be.
In addition, the company will launch two 27-inch gaming monitors with 240Hz and 300Hz, respectively. No further details were provided.
