Streaming service Max has started cracking down on password sharing. Beginning in the US, Max is following Netflix’s lead by offering extra member add-on accounts.
Netflix began targeting account sharing in 2023, followed by Disney in 2024. Now it is Max's turn.
Launched this week in the US, and coming to more regions later, Max introduced two new features: Extra Member Add-On and Profile Transfer.
Extra member for $8/month
It costs $7.99/month to add an extra member to a primary account, regardless of subscription tier. Each extra member receives their own login credentials and can stream from one profile on one device at a time.
Other than the limitation on simultaneous streams, the extra user has the same benefits (4K etc.) as the main account.
- "Extra Member Add-On and Profile Transfer are two key Max advancements, designed to help viewers with a new way to enjoy our best-in-class content at an exceptional value, and offer subscribers greater flexibility in managing their accounts," said JB Perrette, CEO and president of streaming at Warner Bros Discovery.
Users sharing an account will be met with this screen. Photo: Max
Max profile transfer
The profile transfer feature allows an extra member to move their profile from the primary account, including viewing history, recommendations and settings.
- "These updates provide a simple way for subscribers to add-on a new member to their account, or for existing subscribers who have users outside of their household to smoothly, and in an uninterrupted fashion, transition their profile so that extra member can continue to access Max."
The extra member feature is currently available only to subscribers who sign up directly through Max, excluding those on bundled plans.
Max recently premiered new seasons of hit series The White Lotus and The Last of Us.
