Samsung's The Frame has been wildly popular, and now LG is entering the fray with LG Gallery+, a similar art store offering access to over 4000 artworks.
Users can explore iconic artworks like Vincent van Gogh's A Wheatfield, with Cypresses and Georges Seurat's Bathers at Asnières, as well as a selection of other types of images including game art from titles like Assassin's Creed and Rainbow Six.
The concept mirrors Samsung The Frame: When the LG display is not being used for movies or tv, it transforms into a digital art frame. Users can add music or melodies, too.
- "We believe great art should be part of everyday life," said Susan Noonan, Chief Commercial Officer at National Gallery Global, which collaborates with LG. "Through LG Gallery+, homes around the world now have access to our curated masterpieces, offering moments of reflection, inspiration and beauty beyond the Gallery walls."
Light and premium access
LG Gallery+ comes in a free light edition, granting access to a curated selection of works.
A premium monthly subscription is available in select countries across Europe, the USA and South Korea. It will expand later to more countries, LG said.
From the LG Gallery+ interface, users can browse thousands of works. Photo: LG
LG added that integration with Google Photos allows the user to generate AI-images of choice. A built-in light sensor adjusts the TV's luminance and color to match the room lighting. LG's TVs do not have the matte finish found on Samsung TVs.
New artworks will be added to LG Gallery+ monthly.
Newest TVs first – more to follow
LG Gallery+ is initially rolling out on LG's 2025 OLED and LCD TVs in 150 countries.
Older models will receive access later, once the webOS platform is upgraded to version 25. Earlier this year, LG told FlatpanelsHD that it plans to start rolling out webOS 25 to 2024, 2023 and 2022 models during Q4 2025 and Q1 2026.
Hisense and TCL have also introduced TVs meant to compete with Samsung The Frame, known as TCL Nxtvision and Hisense Canvas.
