The OLED910 and OLED950, unveiled earlier this year, are now available in Europe as Philips' first TVs with RGB Tandem OLED technology.
Philips' new 9-series flagship TVs sit above the OLED810. The big difference is the new 4-layer RGB Tandem OLED panel, which delivers a wider color gamut, higher brightness, better energy efficiency and promises of longer lifespan.
Also read: First look: 2025 Philips TVs including 4-stack OLED
Launching now in Europe
The OLED910 is available in 55, 65 and 77 inches, while OLED950 launches in 65 and 77 inches. Philips has yet to release an 83-inch OLED.
This year, Philips is turning things upside down. It is actually the more affordable OLED910 that comes with the powerful B&W audio system. OLED950 features a P5 AI Dual video processor. Both models have 4-sided Ambilight and Google TV, unlike Philips' cheaper ranges that have switched to Titan OS.
Also read: Philips 2025 TV line-up (with TV compare tool)
The 4-layer panel has been improved in several areas. Photo: FlatpanelsHD
The 9-series will compete with other OLED flagships featuring RGB Tandem or QD-OLED panels from LG, Sony, Samsung and Panasonic. Other competitors are positioning RGB LED LCD TVs as their flagships.
Philips OLED910 and OLED950 are starting to become available across Europe now. See the table below.
2025 Philips 9 series – prices & dealers
FlatpanelsHD
