Ultra-large TVs over 80 inches are becoming increasingly affordable, and market research firm Omdia expects the segment to continue to grow by 44% over the next five years.
TCL led the charge with 85 and 98-inch models, followed by Hisense with 100-inch TVs, and more recently LG, Thomson, Samsung, Sony and others. The trend shows no signs of slowing.
- "Considerably lower prices for ultra-large TVs are making this premium category accessible to many more consumers, said Matthew Rubin, Principal Analyst for TV, Omdia. "This stark change in pricing dynamics is being driven by a combination of manufacturing efficiencies and Chinese brands prioritizing market share and brand visibility over profitability in the $1000-plus premium segment."
Driven by LCD TVs
The growth is fueled mainly by LCD TVs with some type of LED backlighting, while most ultra-large OLED and microLED TVs remain prohibitively expensive. However, prices on 83-inch OLED are starting to come down somewhat.
Also read: TCL bets big on printed OLED with $4b investment
Omdia projects minimal growth for the overall TV market, from 209 million units in 2025 to 211 million in 2029, with the ultra-large segment over 80 inches driving the increase.
Specifically, Omdia expects the segment for ultra-large TVs to grow from 9 million units in 2025 to over 13 million in 2029, led by China and North America, with more moderate gains in Europe.
RGB LED for mid-range models
The market research firm added that it expects RGB LED backlight technology in LCD TVs to expand rapidly into mid-range models.
Hisense has already hinted at plans to make RGB LED models affordable next year, while Sony and Samsung are rumored to be bringing the technology to more than just its flagship model. LG has also hinted at RGB LED models.
It is also worth noting that TV makers are seemingly focusing more on RGB LED technology than 8K resolution for ultra-sized TVs.
Also read: Sony may use RGB LED in both Bravia 9 II and Bravia 7 II
