Not to be outdone by Dolby Vision 2 (and Dolby Vision 2 Max), Samsung will in 2026 introduce an upgraded HDR10+ Advanced format that pushes beyond HDR and into picture enhancement territory.
We already have HDR10, HDR10+, HDR10+ Adaptive and HDR10+ Gaming.
Next up is HDR10+ Advanced, designed to deliver many of the same features as Dolby Vision 2, which FlatpanelsHD recently covered, including HDR boosting and even motion smoothing.
What is HDR10+ Advanced?
As you may recall, HDR10+ was introduced in 2017 as an evolution of HDR10, adding scene-by-scene metadata to improve picture quality with HDR10+ content, especially on less advanced displays such as "Neo QLED" LCD TVs that lack the pixel-level brightness and color control of OLED TVs.
HDR10+ Advanced goes beyond luminance and color, much like Dolby Vision 2 by introducing six new features, according to Forbes:
- HDR10+ Bright
- HDR10+ Genre
- HDR10+ Intelligent FRC
- HDR10+ Intelligent Gaming
- HDR10+ Local Tone-mapping
- Advanced Color Control
HDR10+ Bright is an HDR boost-upscaling feature for high-end TVs capable of 4000-5000 nits and/or a wider color gamut than DCI-P3 – more than what reference monitors in film studios can reproduce. HDR10+ Genre goes further by applying genre-specific picture enhancements.
HDR10+ Intelligent FRC introduces motion smoothing that adapts to the type of content (film, sports etc.) and adjusts its intensity scene by scene. The Dolby Vision 2 Max tier offers a similar motion feature, though HDR10+ Advanced will launch with only one tier.
HDR10+ Intelligent Gaming support real-time tone-mapping for cloud gaming, though the game service itself must also support HDR10+ Advanced. Meanwhile, HDR10+ Local Tone-mapping aims to optimize pictures on LCD TVs by improving control over their miniLED backlight zones.
Coming in 2026 TVs
Samsung has yet to publicly demonstrate HDR10+ Advanced, giving the impression of a rushed response to Dolby Vision 2's introduction.
The new HDR10+ Advanced format is expected to debut in select 2026 TV models, with more details likely to surface at CES 2026 in January.
Amazon Prime Video has already committed to supporting HDR10+ Advanced, but no other partners have been confirmed. Support in Samsung TVs is a given, considering the company's ongoing resistance to Dolby Vision, and we would not be surprised to see the format remain exclusive to Samsung TVs for the first year.
Also read: Disney+ now streaming in HDR10+
Samsung claims that the existing HDR10+ format is currently supported by 174 companies, including Amazon, Apple, Disney+, Netflix, Hisense, TCL, Panasonic and others, with 16 of these partners being streaming services.
- Source: Forbes
