Samsung The Frame gains new artworks

Samsung The Frame now offers over 4000 digitized artworks with new additions from the Tate Collection, Liberty and Art Basel.

Samsung's The Frame works as a regular TV when you want to watch movies but doubles as a digital picture frame when it is not in active use.

The concept has become popular and has spawned direct competitors in the form of TCL Nxtvision and Hisense Canvas TV. All of these models feature matte display coating, which works well for displaying art, but leads to compromises for movies and series, including reduced contrast/blacks and color saturation.


Designs from Liberty
Samsung collaborates with well-known cultural institutions to make their artworks available digitally through the Art Store on The Frame through a subscription plan that costs $5/€5 per month.

This year, Art Store has been expanded to Samsung's regular TV models (except the OLED TVs), though they lack the full features of The Frame.

In August, 20 new designs from British brand Liberty were added; from the whimsical Enchanted Wood to the vibrant Jungle Trip, according to Samsung. These include Artemis, Marina's Tea Garden, Fantasy Land and My Grown Up Star, among others.


Artworks from Tate and Art Basel
In October, 15 recent artworks from the British Tate Collection were added, including Roy Lichtenstein's Whaam!, Henri Matisse's The Snail, Jackson Pollock's Yellow Islands and Peter Doig's Echo Lake and Ski Jacket.

This week, contemporary works from the Art Basel Miami Beach 2025 Collection by 24 artists are being added, including Energía de la visión de Ayahuasca (2022) by Olinda Silvano, Victoria Park (2025) by The Pérez Bros, Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam (2019) by George Nelson Preston, 40 Hearts (2018) by Jennifer Rubell and Luna Ilena (2024) by Aycoobo.

Samsung said that over 4000 artworks are now available from more than 800 artists. Digitized art has previously been added from the Louvre, the Art Institute of Chicago, the Museum of Modern Art (MoMA), the Thyssen-Bornemisza National Museum and others.