German brand Loewe is officially expanding to the US, bringing its lineup of high-end OLED TVs to America starting in January 2026.
The news was announced in a press release (via AVForums), and the timing suggests that Loewe will try to make a splash at CES 2026 next month.
- "This US debut marks not just an expansion, but the beginning of a long-term commitment to growth, innovation, and customer experience in one of the world’s most dynamic markets," said Aslan Khabliev, CEO of Loewe.
Premium OLED TVs
Loewe's US website lists the company's Inspire, Stellar and Iconic (or We See) OLED TV ranges in 42- to 97-inch sizes, as well as more affordable Callas LCD TVs in 32 and 43 inches.
Loewe's OLED TVs typically cost $9,000 and up. They use WOLED panels from LG Display and come with features like HDMI 2.1.
Besides flexible and distinctive design options, one of Loewe's key features historically has been a built-in hard drive for recording TV channels. However, the recording function works only under specific conditions, so it remains to be seen how it plays out in the US.
Some of Loewe's TVs run Samsung's Tizen OS, while others are based on the company's own os8, which is based on Hisense's Vidaa OS.
Here's Loewe's largest TV to date, the 97-inch Stellar OLED. Photo: LoeweTVs, soundbars, more
In addition to Loewe's TVs, the US website also lists the company's soundbars, subwoofers, multiroom solutions, headphones, and radios.
The soundbars are known as Klang. In both TV and AV, Loewe competes most directly with Danish AV brand Bang & Olufsen.
Also read: Panasonic re-enters US market with OLED TVs, 10 years after plasma exit
FlatpanelsHD has covered Loewe's product launches in the past. You can read our previous Loewe articles here.
- Source: Loewe via AVForums
