Gallery TV is LG's answer to Samsung The Frame

LG is taking on Samsung The Frame head-on as the arch-rival plans to launch Gallery TV next year, displaying digitized art when the TV is not in use.

The concept is by now well established. It began with Samsung's launch of The Frame in 2017. The TV has since been expanded with more artwork, a matte panel coating and additional features.

That description also fits LG's version, which will be called Gallery TV. It functions as a regular TV in everyday use and as a digital photo frame when not actively in use.


What makes LG Gallery TV unique?
TCL and Hisense have already launched rivals to Samsung The Frame. TCL's version is available under the name Nxtvision, while Hisense's Canvas TV is sold only in select markets.

In other words, competition in this segment is heating up, so what does LG bring to the table? It is difficult to point to truly unique features. It is not OLED, but instead a conventional matte LCD panel with 60Hz refresh rate and 4K resolution. It does have miniLED, although we suspect it is edge-lit. It will be available only in 55 and 65 inches.


That said, LG hints that it has more up its sleeve, with additional details expected at CES in Las Vegas in a couple of weeks.

- "We will continue to lead the market by expanding our lifestyle TV lineup, transforming the screen into a companion that fluidly adapts to our customers' preferences," said Park Hyoung-sei, president of LG Media Entertainment. "Our goal is to enrich customers' lives by providing the freedom to design every aspect of their personal space."


Art on subscription
LG says that its Gallery+ feature includes a "light" version with a free selection of artwork. Access to the full catalog of 4500 artworks, which will be refreshed on a monthly basis, requires a subscription – pricing has not yet been announced.

As part of Gallery+, users will also be able to create AI-generated images. The visuals can be accompanied by built-in background music or music streamed via Bluetooth.

While Samsung promotes more than 4000 works, including iconic pieces such as the Mona Lisa and selected digitized paintings by artists like Leonardo da Vinci and Vincent van Gogh, LG says its 4500 works also include "cinematic scenes", game art and animation. LG does not highlight any specific iconic works in its press release.

The physical frame around the TV can be changed.

LG Gallery TV is set to launch sometime in 2026. FlatpanelsHD is chasing more details.