130" TVs expected to cost at least 50% more than 115-116"

Production costs for large LCD and OLED TVs continue to fall, but the first 130-inch LCD TVs will still be very expensive when they hit the market later this year.

We got the first 115-inch LCD TV in 2024 with the launch of TCL's X955 Max, initially priced at $20000 / €25000.

However, towards the end of 2025, prices for these giant TVs had already dropped to less than half, with the introduction of less advanced miniLED LCD models.


Here comes 130" LCD TVs
Later in 2026, the industry takes the leap to even larger 130-inch LCD TVs. The first of its kind will come from Samsung, as announced it at CES 2026 in January.

However, even on sale in late 2026 or 2027, prices are likely to remain above $15000, regardless of brand. Samsung's model will probably be even more expensive, as its LCD panel is paired with 'micro RGB' backlighting.


Research firm Counterpoint notes that the production cost of a 130-inch LCD panel in China, where they are manufactured (Samsung no longer produces LCD panels), is about 50% higher than the cost of a 116-inch LCD panel. Prices are expected to fall in the coming years.

- "In 2026, a 130” UHD LCD module would cost nearly 1.5x the cost of a 116” UHD LCD module," writes Counterpoint. "These sizes are used for flagship models with new technology such as RGB MiniLED."


OLED TVs getting cheaper
Production costs are also falling for OLED TV panels, particularly WOLED, as factory construction costs are now largely amortized. QD-OLED TV panels are still 60-65% more expensive to produce than WOLED.

Counterpoint estimates that printed OLED TV panels will initially cost more to produce than WOLED but less than QD-OLED, mainly because factory construction costs are included. Over time, printed OLED panels could become significantly cheaper.

 Also read: TCL breaks ground on massive new 8.6G OLED factory

This is not the first time we have heard reports of cheaper OLED TVs. When it comes to massive OLED TVs, buyers will still need to be patient.