The streaming service will initially launch in Singapore ahead of a potential rollout in other countries later. Premier League+ is the latest example of the trend of sports leagues going solo.
With a subscription to Premier League+, viewers in Singapore will soon be able to access all 380 matches throughout the UK soccer season starting in August 2026, along with additional content like documentaries and match replays.
This marks a break from the traditional model of selling sports rights in packages to TV broadcasters on a country-by-country or region-by-region basis. The launch resembles the route Formula 1 took with its own streaming service, F1 TV, which is offered as an alternative.
A test for now
The launch follows Premier League's decision to bring production of football matches in-house through its own production company, Premier League Studios, in London.
Premier League describes its new streaming service as a test that it can learn from and potentially expand to more countries later.
- "This is a new app you can download and have on your smart TVs, your laptops, and watch 380 matches and loads of shoulder content, 24/7 channel service and it's going to be an exciting product," said Richard Masters, chief executive of Premier League, speaking to BBC.
- "We're also looking to learn, to see how that might be replicated all around the world."
Premier League rights are sold for billions of pounds annually, though the revenue must be shared with TV broadcasters. By launching their own services, sports leagues can cut out intermediaries and potentially lower prices for viewers. The price of Premier League+ in Singapore will be announced later.
- Source: BBC. Photo: concept, Yozu Creative
