Loewe vega sits below the manufacturer's OLED models as a series of cheaper, smaller LCD TVs with LED local dimming, starting at 1500 Euro.
The German TV brand, which has gone through a turbulent period, has managed to bounce back with high-end OLED TVs.
Loewe vega, however, consists of LCD TVs with LED local dimming: 260 zones in the 32-inch model and 390 zones in the 43-inch model. The 43-inch TV features HDMI 2.1 with 4K120 support and a 120Hz VA LCD panel, while the 32-inch model has a 60Hz panel.
Built-in soundbar
Loewe says the TVs feature a built-in soundbar with a total output of 60W. They support Dolby Atmos, which can be passed through HDMI eARC to an external audio system from Loewe or other brands.
The TVs are designed in brushed aluminium with a rotating metal stand. Loewe also highlights hidden cable management. They are targeted design-conscious buyers.
Also read: Loewe expands to the US with OLED TVs, soundbars and more
Like TVs from Hisense, these TVs run the Vidaa TV platform. International apps such as Disney+ and Netflix are available, but many local streaming apps are missing, so it may require an external streaming device if streaming is your primary use.
Loewe vega has a built-in soundbar. Photo: Loewe
LED zones in small TVs
The display technology is not unique, but local dimming is normally associated with TVs larger than 55 inches. Loewe also supports Dolby Vision.
Loewe is usually seen as a luxury TV brand and a direct competitor to Bang & Olufsen, which no longer offers TVs in this class. Since 2021 – after the discontinuation of Beovision Horizon – Bang & Olufsen has sold only TVs based on OLED technology.
Loewe vega will be available in March 2026 in 32 and 43 inches at recommended prices for 1500 and 1700 Euro, respectively.