Walt Disney Studios is launching 'Infinity Vision' as a new certification program for cinemas that "offer the biggest, brightest, and most immersive cinematic experiences".
We have IMAX, Dolby Cinema, 4DX, Samsung Onyx (LED screens), Vue Epic, Cinity, and more Premium Large Formats (PLF) for cinemas. There are currently around 75 PLFs in the US and 300 globally.
Disney's Infinity Vision is not a new format but rather a certification, or "a new benchmark for theatrical presentation", as Disney calls it.
Laser projection, not LED displays
The technical requirements for Infinity Vision are high but not groundbreaking and are unlikely to revolutionize the cinema industry, beyond supporting the growth of PLFs.
The requirements are, according to Disney:
- The largest screens for maximum scale
- Laser projection for superior brightness and clarity
- Premium audio formats for fully immersive sound
In other words, Disney will not require LED cinema displays like those from Samsung (Onyx) or Sony. These are currently the only technologies capable of delivering true HDR picture quality in cinemas.
The Infinity Vision logo. Photo: DisneyIn response to IMAX
The launch appears to be a response to IMAX's decision to favor
Dune: Part Three over
Avengers: Doomsday. Both movies will premiere on December 18, 2026, but only one can play in IMAX at a time.
Dune: Part Three was mostly shot natively on IMAX film cameras, while
Avengers: Doomsday was shot using IMAX-certified digital cameras.
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"Beginning with the September re-release of Marvel Studios’ Avengers: Endgame and followed by the highly anticipated December release of Marvel Studios’ Avengers: Doomsday, audiences will be able to seek out Infinity Vision-certified screens and see the film on the grandest possible scale, exactly as intended," said Disney.
