Viewers are ready for 4K HDR, but the industry remains in a transition period, with HDR seeing broader adoption than 4K and Dolby Atmos audio.
If you are planning to watch the FIFA World Cup 2026, which kicks off this week with an opening match between Mexico and South Africa, you should first check whether your TV provider offers higher video and audio quality. It is far from guaranteed.
You should also verify whether your TV device supports 4K and HDR in the specific streaming app – something that cannot be taken for granted either.
World Cup 2026 beyond HD
In 2024, FlatpanelsHD reported how major sports broadcasters are abandoning 4K in favor of 'enhanced HD' – meaning 1080p HDR – because 4K requires significantly more bandwidth, which may not always be justified, whereas HDR delivers a significant improvement in picture quality with only a minimal increase in bandwidth.
Ahead of the FIFA World Cup 2026, this issue of 4K remains the subject of intense debate, despite the tournament starting in just a few days. According to our sources, a 4K HDR (HLG) broadcast feed is available to rights holders, but it may not be offered everywhere as it requires fiber-based distribution. The two primary broadcast feeds are 1080p60 SDR and 1080p60 HDR, respectively, and some broadcasters are upconverting these feeds to 4K before the signal reaches the viewer.
Of course, live TV presents very different challenges than movies and series in 4K. Live broadcasts must also maintain the lowest possible latency, meaning broadcasters have to balance additional factors that affect the viewing experience.
Still, the fact that 4K, HDR and Dolby Atmos have yet to become standard, especially among major broadcasters, more than a decade after the introduction of Ultra HD is disappointing, and the ecosystem remains highly fragmented. Unlike some other sports rights, the major tech streaming companies are not – yet? – bidding for global rights to FIFA tournaments.
How to watch in 4K HDR and Dolby Atmos
Yoeri Geutskens, owner of the popular @UHD4k and @UltraHDBluray accounts on X and a writer for Flatpanels, has attempted to compile an overview of World Cup 2026 coverage.
- "Here's the overview I've managed to crowdsource thus far. I'm confident it covers most important broadcasters and operators but expect many more details regarding HDR flavours and audio formats to flow in once the tournament kicks off. Watch @UHD4k for updates," Yoeri Geutskens told me today.
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