83" OLED TVs are finally becoming affordable

Five years after launch, 83-inch OLED TVs have finally dropped considerably in price putting them in direct competition with LCD TVs featuring miniLED and RGB LED.

LG and Sony launched the first two 83-inch OLED TVs in the summer of 2021. At the time, the LG C1 and Sony A90J cost $6,000-8,000 in the US and £7,000/€8,000 in Europe.

Samsung has since entered the 83-inch OLED market as well, although all of its models use WOLED panels supplied by LG Display – an 83-inch QD-OLED panel is still nowhere to be found. Samsung's arrival has nevertheless been good news for consumers. As the world's largest TV maker, its entry has increased competition and production volumes, helping drive prices down.


Prices below 2000
Just as 77-inch OLED TVs remained disproportionately expensive compared to 75-inch LCD TVs for years, 83-inch OLED TVs have long struggled to compete on value with increasingly capable and affordable 85-inch LCD TVs.

That is now changing.

We now routinely see 83-inch OLED TVs from LG and Samsung selling for around 2000-2300 USD, Euro or GBP. High-end OLED TVs with better panels are still more expensive, but those prices are also coming down.

For example, at the time of writing, Samsung's 83-inch S85F from 2025 is available for $2300 and is not even on promotion. The same TV is available for €2089 in Europe and £2300 in the UK.

Likewise, LG's 83-inch B5 OLED TV is selling for just €1900 on promotion in Europe right now. It costs more in the US, but it is only a matter of waiting for the next promotion. Black Friday should bring great deals on large OLED TVs this year.


Competing with miniLED and RGB LED
These prices put 83-inch OLED within reach of a much broader audience, whether you are looking to build a small home cinema or simply want a large OLED TV for your living room.

More importantly, the price gap with high-end 85-inch LCD TVs has narrowed significantly. An 83-inch OLED can now be considered alongside 85-inch miniLED and RGB LED LCD TVs rather than being priced into an entirely different category. The increased competition is ultimately good news for consumers.


Even larger OLED TVs?
The price drops come ahead of a significant expansion in OLED panel manufacturing capacity. Three new factories from Samsung Display, BOE and TCL CSOT are coming online this year alone, although all three will initially focus on medium-sized panels for IT devices.

The prospects for even larger OLED TVs than 83 inches at affordable prices are therefore not quite as promising as one might have hoped. LG Display previously produced an 88-inch 8K OLED panel, but it has since been discontinued. It also produces a 97-inch 4K OLED panel, which still costs over $16,000 in the LG G5.

On the other hand, we expect prices for 77 and 83-inch OLED TVs in particular to continue falling in the coming years.

 Also read: New cheaper 2-layer OLED panel with better colors developed by LG Display