You can now watch the Apple TV streaming service in the Apple TV app on your Apple TV box. The company has rebranded Apple TV+.
The change was quietly mentioned in a footnote of Apple’s press release announcing the streaming premiere of F1 The Movie, but it is unlikely to be the last we hear about it.
- "Apple TV+ is now simply Apple TV, with a vibrant new identity," announced Apple.
Rumors suggest that Apple is preparing to launch a new Apple TV 4K streaming box soon, so more details about its future plans are likely on the way – we hope so because the current naming scheme is confusing.
The new "vibrant" identity for the Apple TV streaming service'F1 The Movie' streaming premiere
Apple also confirmed that F1 The Movie will debut on Apple TV, formerly Apple TV+, as part of subscribers' plan on December 12, 2025.
The movie premiered in cinemas on June 25, 2025, marking a 170-day window – about five and a half months. However, it became available for digital purchase on August 22, 57 days after its theatrical debut.
F1 The Movie has grossed $629 million at the global box office and stands as the highest-grossing sports film to date.
It will be available to stream in up to 4K Dolby Vision with Dolby Atmos sound.
