While Meta is cutting costs with low-end hardware, Apple and Samsung are aiming to set a new benchmark for visual quality in headsets with 4K micro-OLED displays.
Until now, Meta has defined the VR market with its Quest line; affordable headsets featuring low-contrast, low-resolution LCD panels and weak processors. They run on a fork of the Android Open Source Project (AOSP), which Meta calls Horizon OS. Rumor has it that Meta is working on something more ambitious.
Top left: Samsung Galaxy XR. Top right: Apple Vision Pro. Bottom: Meta Quest 3
Almost two years ago, Apple launched its visionOS operating system alongside the Vision Pro headset. Now Google has entered the scene with its own headset platform, Android XR, debuting in Samsung's Galaxy XR. Both visionOS and Android XR are ambitious systems built on years of development from iOS and Android.
Apple's headset is extremely expensive, Samsung's relatively so, and Meta's Quest 3 the budget option, so what do you actually get? See the overview below.
| Apple Vision Pro | Samsung Galaxy XR | Meta Quest 3 |
|---|
| Display tech | 2x micro-OLED | 2x micro-OLED | 2x LCD |
| Resolution | 3662x3200 per eye (34ppd), 23 million | 3552x3840 per eye (35.5ppd), 27 million | 2064x2208 per eye (21ppd), 9 million |
| Refresh rate | Up to 120Hz | Up to 90Hz | Up to 120Hz |
| Field-of-view | ? | 109 horizontal, 100 vertical | 104 horizontal, 96 vertical |
| HDR | HDR10, HLG, Dolby Vision | HDR10, HLG | - |
| Chip | Apple M5 (16GB) | Snapdragon XR2+ Gen 2 (16GB) | Snapdragon XR2 Gen 2 (8GB) |
| OS | visionOS | Android XR (Google) | Horizon OS (Android open source) |
| AI | Apple Intelligence | Google Gemini | Meta AI |
| Video support | AV1, MV-HEVC, Apple Immersive Video | AV1, MV-HEVC | AV1 |
| Audio | ASAF, Dolby Atmos, 2x speakers | Dolby Atmos, 2x speakers | Dolby Atmos, 2x speakers |
| Camera | 2x 3D, 6.5MP | 2x 3D, 6.5MP | 2x 3D, 4MP |
| Sensors | 6x tracking, 4x eye tracking, depth sensor, Lidar | 6x tracking, 4x eye tracking, depth sensor | 6x tracking, depth sensor |
| Input | Eyes, hands, controllers | Eyes, hands, controllers | Hands, controllers |
| Storage | 256GB, 512GB, 1TB | 256GB only | 128GB, 512GB |
| Connectivity | WiFi 6, Bluetooth 5.4 | WiFi 7, Bluetooth 5.4 | WiFi 6E, Bluetooth 5.2 |
| Battery life | Up to 3 hours | Up to 2.5 hours | Up to 2.2 hours |
| Weight | 750g | 545g | 515g |
| Price | $3500 | $1800 | $500 |
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Headset comparison
One key difference is the displays (LCD vs. micro-OLED), where the gap in picture quality is enormous. With pixel-level color and luminance control, Apple and Samsung both support HDR and offer much higher resolution than Meta. The display remains the single most important component in a headset.
Another major difference lies in the operating systems and their implications. The incredible 8K 3D 90fps videos in Apple's Immersive Video format are exclusive to visionOS, which also uniquely offers a catalog of "flat" 3D movies (currently over 300 titles – see the 3D movie database). The Immersive videos use the MV-HEVC codec. Samsung supports MV-HEVC in hardware (Meta does not), but that alone does not grant access to Apple's Immersive content. Apple also has its own spatial audio format. Unlike Apple and Samsung, Quest cannot be controlled with eye tracking.
Also read: Why Apple's 3D format outshines 3D Blu-ray
3D movies from various Hollywood studios are only available on Apple's visionOS. Photo: Apple
Another relatively underdiscussed area is support for streaming apps. Meta's Horizon OS offers almost none, while Android XR mainly relies on mobile versions of streaming apps. Apple, on the other hand, has persuaded some services to develop proper VR apps. See the overview here.
Meanwhile, Google and Samsung are ahead in AI integration with Gemini, which lets users look at an object and instantly retrieve more information simply by asking.
A third major difference is processing power. Apple's M5 appears to have a more than 7x faster CPU (17800 vs. 2450 in Geekbench multicore) than the Snapdragon XR2+ Gen 2 found in Samsung's Galaxy XR. Meta Quest 3 uses an even slower chip. This allows Apple Vision Pro to run a completely different class of apps and experiences, with desktop-grade performance versus lower than smartphone-level power on the others.
A fourth major difference is price. Meta Quest 3 sells for $500 including controllers. Meta cannot make a big profit on that, and that price leaves little room for hardware innovation, but it makes Quest 3 accessible to the masses. Apple's $3500 price point on the other hand is sky-high, while Samsung is closer to a sweet spot, though still arguably a bit too high.
It is still early days for headsets, but with three major platforms now competing, the battle is heating up – good news for consumers. For now, only the Meta Quest 3 is widely available around the world. Availability of the two other headsets is limited to a few regions.