After a decline in 2021, TV shipments worldwide are expected to grow in 2022. Large-sized TVs over 60 inches are estimated to reach a 20% sales share, according to analyst firm TrendForce.
TV shipments in 2022
TVs were in high demand in the first half of 2021 due to coronavirus-related factors but demand slowed significantly in the second half of the year as life returned to normal. For the full year, TV shipments declined by 3.3% to 210 million units.
In 2022, TrendForce expects TV shipments to increase by 3.4% to 217 million units.
- "The proportion of shipments below 39-inch will remain at 25%, medium-sized 40~59-inch panels will remain at 55%, and large-sized panels above 60-inch will remain the focus of international brands with market share expected to rise to 20%. Benefiting from the deferral of small-sized panel demand, TV shipments in 2022 will grow by 3.4% to 217 million units," wrote Iris Hu, Research Manager, TrendForce.
OLED TVs and miniLED LCD TVs
OLED TV shipments grew by 70% to 6.7 million units last year and are expected to grow by 27% in 2022, outpacing the total TV market. Meanwhile, shipments of miniLED LCD TVs reached 2.1 million units in 2021, according to TrendForce.
One factor that can boost sales of OLED TVs this year is Samsung's launch of QD-OLED TVs and possibly WOLED TVs. However, Samsung's exact plans remain unclear. Sony announced at CES that it will launch its first 4K QD-OLED TVs as well as its first 4K and 8K miniLED LCD TVs in 2022. TCL meanwhile has given up on plans to launch QD-OLED TVs.
- "If Samsung Electronics fails to launch spring OLED TV models, its original shipment target of 1.5 million units will inevitably be affected. However, whether it launches OLED TV models in spring or summer, Samsung Electronics will take advantage of its brand and channel advantages irrespective of other considerations to take the OLED TV market by storm and aim for a market share of 15%."
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4K is the preferred resolution for large-sized TVs as sales of 8K TVs remain slow.
