Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reason<div class="billede"><img src="pictures/mini-sonynewcourse.jpg" alt="Sony to reform TV business"></div>Sony plans major changes for TV business - FlatpanelsHD Sony to reform TV businessSony plans major changes for TV business">

Sony to reform TV business
Sony plans major changes for TV business

04 Aug 2011 | Rasmus Larsen |

Sony has sold many Bravia TVs in the recent years but they have had a hard time turning those sales numbers into profit. Therefore Sony plans to make significant changes to their TV division. The plan will be announced later this month and Sony is evaluating every opportunity.

Sony plans major changes for TV division

The TV industry is a hard one. The traditional Japanese manufacturers are experiencing fierce competition from South Korean players such as Samsung and LG, which have seen significant growth in the recent years.

In 2010 Sony introduced a completely revamped TV line-up with internet TV and 3D as major sales drivers. However, the effect has not helped Sony turn their losses into profit. Sony has also lowered their sales forecast to 22 million TVs in 2011, down from 27 million TVs. And Sony forecasts another loss in their TV division this year.

Sony may be planning to discontinue cheap TVs and focus on more expensive models
Sony may be planning to discontinue cheap TVs and focus on more expensive models


Therefore Sony has planned to completely reform their TV business. Later in August Sony will reveal concrete plans that they hope can turn their TV business profitable again. According to Sony no “stone is left unturned” and even partnership will be considered.

"Even though we haven't yet decided how to announce the plans, they'll be implemented immediately" Sony says to Nikkei.

According to Reuters, Sony will focus on selling fewer TV, but with higher margins. This could mean that cheap Sony TVs sold in warehouses will be discontinued, in order to support a higher-end TV strategy.

FlatpanelsHD will keep you updated with more information as soon as possible

- Source: Nikkei / Reuters, Via: Engadget



Latest news

Samsung TV

Rumor: Samsung to buy OLED TV panels from LG

09 Apr 2021 | Rasmus Larsen |
Samsung MicroLED TV

First look: Samsung's 110" microLED TV

08 Apr 2021 | Rasmus Larsen |
Sony A80J OLED

Sony announces pricing for A80J OLED and X90J, X80J LCD TVs

07 Apr 2021 | Rasmus Larsen |
Samsung TV Plus

Samsung's TV Plus service launching in India and 9 European countries

07 Apr 2021 | Rasmus Larsen |
Bravia Core

Sony launches Bravia Core with 'highest streaming picture quality'

06 Apr 2021 | Rasmus Larsen |
LG SP11RA

LG unveils 2021 soundbars including 7.1.4ch SP11RA with Atmos, DTS:X

06 Apr 2021 | Rasmus Larsen |
Apple TV

Next-gen Apple TV may support 120Hz output

06 Apr 2021 | Rasmus Larsen |
Fantasian

Apple Arcade gets big expansion with 30+ new & classic games

02 Apr 2021 | Rasmus Larsen |