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Sony 2023 TV line-up

30 Mar 2023 | Flatpanels |

Sony will launch its first 77-inch QD-OLED TV while the A80L OLED will be available in up to 83 inches. The flagship A95L will feature the Pentonic 1000 chip. Zone dimming makes its way to the 85 series. There are no new 8K models. Here's Sony's 2023 TV line-up.

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A95L will succeed last year's A95K as Sony's second-generation QD-OLED TV. Coming it 55, 65 and 77 inches, it will feature the 2023 QD-OLED panel with higher brightness and improved energy efficiency. It will be Sony's only 2023 model with MediaTek's Pentonic 1000 SoC and therefore also the only model with support for Dolby Vision at 4K 120Hz. Samsung Display's QD-OLED panel differs from LG Display's WOLED panel in that it uses blue OLEDs with quantum dot converters for red and green that can produce more saturated colors at especially high luminance.
Sony 2023 A95L QD-OLED
2023 Sony A95L QD-OLED. Photo: Sony
On the other hand Sony will not launch any OLED TVs with MLA (Micro Lens Array) technology in 2023, which is LG Display's answer to QD-OLED. Sony's other new OLED range is the A80L which succeeds A80K as a more affordable model without the most advanced OLED panel technology. A80L will be available in 55, 65, 77 and – for the first time for the 80 series – 83 inches. Also read: First look: Sony's 2023 QD-OLED & OLED TVs: A95L (55-77") and A80L (55-83") The two OLED models will be powered by the 'Cognitive Processor XR', which will receive an upgrade called 'XR Clear Image' in 2023. This new feature, according to Sony, can clean up the picture based on signal analysis by implementing adaptive noise reduction and super resolution. The feature will take into consideration various parameters such as resolution, encoding, bitrate, among others. Stepping down into the LCD models, Sony's most advanced LCD TV in 2023 will be X95L (called X93L in the US in smaller sizes). It replaces last year's X95K and Sony explains that it has improved the miniLED zone dimming system for up to 30% higher brightness and 20% more dimming zones. There is no new 8K model in 2023 meaning that last year's Z9K will carry over. This is a testament to the state of the 8K TV market. X90L, which replaces X90K as Sony's more affordable premium LCD TV, has also been upgraded with up to 60% more dimming zones and up to 30% higher brightness. X90L will for the first time be available in 98 inches with 4K resolution (and handles on the back!) to compete with TCL and Samsung's 98-inch LCD TVs. Sony previously offered a 98-inch Z9G 8K LCD TV but at $70000 it was crazy expensive. Another new development is that zone dimming (FALD) is coming to the mid-range X85L which replaces last year's X85K.

Sony X85L

Unlike previous 85 series, X85L features LED zone dimming. The feet can be raised to place a soundbar underneath. Photo: Sony

Sony A80L and all 2023 LCD models have the same MediaTek SoC as last year's models, the company said. All 2023 Sony models will run Google TV, the new user experience that replaces Android TV, and come with Sony's Bravia Core streaming service that serves movies in up to 80 Mbps bitrate that more or less matches UHD Blu-ray video, plus 'IMAX Enhanced' aspect ratio. With the purchase of A95L, A80L, X95L or X90L buyers will get 10 movie credits to rent premiere movies on Bravia Core and 24 months of access to older library titles. The purchase of a cheaper Sony model gives you 5 movie credits and 12 months of access to library titles. Bravia Core will also get Dolby Atmos audio this year. But there is a caveat: Sony has still not equipped its TVs with a Gigabit Ethernet port so to get the maximum 80 Mbps bitrate (requires 115 Mbps internet throughput) you must use WiFi or a USB Ethernet adapter. Google TV has built-in Chromecast and Assistant support, and provides access to all of the popular video streaming apps including Amazon Prime Video, Apple TV+, HBO Max, Disney+, and Netflix. There is a built-in microphone in all 2023 models except X75WL for voice searches. In addition, Sony 2023 TVs support Apple AirPlay 2 and HomeKit. In terms of HDMI 2.1, Sony still offers only two ports with HDMI 2.1 bandwidth for 4K120. The eARC port is one of these two. Sony 2023 TVs also support VRR and ALLM, but there is no support for QMS. And as mentioned, you can for the first time get Dolby Vision at 4K 120Hz over HDMI 2.1 in Sony A95L – with Xbox Series X, that is. The TVs come with Sony's 'Perfect for PlayStation 5' features meaning automatic HDR calibration (Auto HDR Tone Mapping) and auto-switch into Game mode (Auto Genre Picture Mode) – or HGIG and ALLM in HDMI 2.1 terms. New for 2023 is a Game Menu that gives users convenient access to gaming settings such as VRR, Screen size, Crosshair, among others. Furthermore, there is a newly added Eco Dashboard that displays how the TV settings, including picture settings, affect power consumption. The purpose is to offer users an effortless way of accessing the settings that were already available on Sony TVs through a unified dashboard. Only the A95L model will feature a new Multi-View picture-in-picture function.

Sony Game Menu

Sony's new Game Menu in the 2023 TVs. Photo: FlatpanelsHD

Sony Eco Dashboard

The new Eco Dashboard in Sony's 2023 TVs. Photo: FlatpanelsHD

Again this year, Sony's OLED models have speakers embedded into the actual OLED panel, meaning that there are actuators behind it that use the panel as a speaker membrane for voice reproduction to make it sound as if voices are coming from the person on-screen. Sony refers to it as 'Acoustic Surface Audio'. There is still 'Acoustic Center Sync' integration with select Sony soundbars to let the viewer use a compatible Sony TV to enhance the center channel while using a compatible Sony soundbar. In addition, A95L and the 83-inch A80L have speaker terminals if users want to integrate them into a more classic receiver-based system. Sony supports three HDR formats, which are HDR10, HLG, and Dolby Vision. Similar to LG, Sony does not support Samsung/Panasonic's HDR10+ format. Additionally, some of the TVs are IMAX Enhanced certified – not a video format but a marketing initiative that includes a dedicated picture mode. Sony has an optional camera (Bravia Cam) that can enable additional smart features such as automatic volume control and user detection as well as gesture control and video chat. Some of these features require a firmware update.
Sony 2023 X90L LCD TV
Sony's X90L comes in sizes up to 98 inches. Here's the 75-inch version. Photo: Sony
Other features include Calman Ready for manual or automatic picture calibration, XR Backlight Master Drive for better backlight control in X95L/X93L miniLED LCD, XR Motion Clarity for enhanced motion, and X-Wide Angle (in X95L, X93L) for wider viewing angles. Check the specifications below to see which models offer these features. A95L is Sony's first TV model with WiFi 6 and Bluetooth 5.2. The other models have built-in WiFi 5 (ac standard) and Bluetooth 4.2. The models also feature an ATSC 3.0 tuner for 'next-gen' TV in the US and some models have twin-tuners in Europe. All models are capable of decoding AV1 video but there is no support for H.266 / VVC (Versatile Video Coding) yet, Sony confirmed to FlatpanelsHD. Sony's 2023 TVs will start shipping in the first half of the year but A95L is not expected until later. Sony will again use the same model names across Europe, North America and other regions. 'L' refers to the 2023 generation. A reminder: AL/XL = 2023, AK/ZK/XK = 2022, AJ/ZJ/XJ = 2021, AH/XH/ZH = 2020, AG/XG/ZG = 2019, AF/XF = 2018, A/XE = 2017, XD = 2016, XC = 2015, XB = 2014, XA = 2013. The line-up overview will be updated continuously to reflect any changes or new models announced by Sony. Pricing will be added soon. Once the TVs become available, the model name and size will become an active and clickable link to price comparison or retailers.

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