B&O BeoVision 7-40 with 3D
B&O launches BeoVision 7-40 with Blu-ray & 3D

25 Nov 2011 | Rasmus Larsen |

With the launch of the new 3D version of the BeoVision 7-40 TV with integrated Blu-ray player, Bang & Olufsen offers 3D viewing experiences in both versions of the BeoVision 7 family.

New BeoVision 7-40

The new BeoVision 7-40 contains state-of-the-art features ensuring a smooth picture performance, a sophisticated digital surround sound module, and is one of the very few flat screen TV’s in the world to have an integrated Blu-ray player with 3D functionality.

BeoVision 7-40 with 3D and Blu-ray
BeoVision 7-40 with 3D and Blu-ray


- “The fact that you can select a solution where the 3D Blu-ray player is built-in is rather unique and Bang & Olufsen is one of the very few companies in the world who offers that,” states Ole Moltsen, Senior Product Manager from Bang & Olufsen.

The screen in BeoVision 7-40 is based on a new LCD screen with two-sided edge type LED backlight.

3D intensifies the viewing experience

Imagine feeling totally absorbed and a part of the action in your favourite 3D film. With the 3D technology introduced in the BeoVision 7-40, Bang & Olufsen promises to take you there.

- “3D functionality is in increasing demand right now where Hollywood as well as the gaming industry is starting to produce more material suited for 3D viewing. At the same time, more and more TV channels – in particular sports channels – are beginning to broadcast for example important football matches from Premier League in 3D. However, the quality of the 2D experience is just as important because it is still what our customers will use the most,” says Ole Moltsen.

BeoVision 7-40 with 3D and Blu-ray
BeoVision 7-40 with 3D and Blu-ray


Whether you wish to enjoy your home cinema experience in 2D or 3D, BeoVision 7-40 is designed to give the viewer the ultimate TV experience – even in fast moving scenes. The 3D technology in BeoVision 7-40 is based on active shutter technology.

BeoVision 7-40 is sold exclusively through authorised Bang & Olufsen dealers.

- B&O press release, edited



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