Samsung has taken the lead in the plasma TV market in January and February 2012, according to data from DisplayBank. Panasonic’s sales have fallen as a result of closed plasma manufacturing lines.
Samsung is the new plasma king
Samsung is now the largest plasma TV maker in the global market. Panasonic’s sales have fallen and LG could also overtake Panasonic in 2012.
Plasma TV sales are decreasing, source: Displaybank
According to the data, Samsung shipped 400,000 plasma TVs in February compared to Panasonic‘s 260,000 plasma TVs sales. Panasonic has seen a significant drop in plasma TV sales due to their recent restructuring of the TV business. Panasonic has already closed plasma production lines and is planning to close a few more soon, which means that Panasonic has lowered their plasma TV forecast for 2012 to less than 2.5 million, down from 5.7 million last year.
Samsung is not experiencing growth but due to Panasonic’s actions, Samsung now takes the lead in plasma TV sales. LG is expected to sell 4.3 million plasma TVs in 2012, which is roughly the same as last year. That would also put LG in second place.
Overall plasma TV sales are decreasing and in February 2012 approximately 1 million plasma TVs were shipped. Displaybank predicts that the downtrend will continue into March.