Sony and Panasonicâ€™s OLED collaboration is running smoothly. The two companies expect to offer OLED products after March 2014, a senior vice president at Sony said in an interview with Bloomberg.
Sony & Panasonic OLED-TVs in 2014?
In June 2012, Sony and Panasonic entered into a collaboration to develop and produce OLED panels. We heard that mass production should start around 2013. A Sony executive now says that Sony and Panasonic may start offering OLED products in the consumer markets after March 2014, which could mean that mass production starts in late 2013.
Sony was the first company to unveil an OLED-TV; a small 11-inch version that was paperthin
- â€śThe collaboration with Panasonic is running smoothly and the two company may offer OLED products after March 2014â€ť Masashi Imamura at Sony said.
Plans can naturally change and it would not be the first time for TV companies but it seems that a major OLED roll-out is nearing. Until then we should probably expect Sony to continue their LCD strategy and Panasonic continue their plasma / LCD strategies.
Sony also says that they see continued struggles for their TV division that will focus on larger TVs, 4K and fewer models in the future. Sony hopes to see its TV division turn profitable in 2014 after nine years of losses.