HTC wants to make a comeback on the OLED front, together with Taiwanese AUO that aims to start OLED mass production in the first quarter of 2013. HTC has booked the full OLED capacity, so it appears highly likely that HTC will once again release smartphones with OLED displays in 2013.
HTC will reintroduce OLED smartphones
HTC has used OLED displays in previous smartphones, but Samsung needed its entire production capacity for its Galaxy devices. Therefore HTC had to switch to LCD displays.
HTC previously used OLED displays in the Desire model but had to implement LCD displays after Samsungâ€™s Galaxy devices became successful
HTC plans to move forward together with Taiwanese AU Optronics who recently announced that it has reached over 50% yield on OLED production. In other words; more than half of the produced OLED displays can be used in actual products. Samsung is believed to have over 70 % yield on its OLED production.
HTC has alledgedly booked AUOâ€™s entire OLED capacity but Sony has also approached AUO and is interested in integrating OLED displays in the Xperia smartphones – if AUO can ramp up the capacity. The first OLED display to go into production will be a 4.3 inch version, according to sources. And it seems likely that HTC will therefore introduce either a 4.3â€ť Android or Windows Phone based smartphone.
AUO will start shipping the OLED panels in large quantities in the first quarter of 2013, and HTC could announce their new smartphone with OLED at the MWC exhibition in Barcelona in February 2013, if all goes as planned.