After a few minutes at LG’s IFA booth you quickly realize that LG is ready to go all-in on OLED TVs. The Korean TV maker is launching new flat and curved OLED TVs, and the world’s first 4K OLED-TV.
LG expands OLED TV line-up
OLED TVs are still high-end TVs, but prices are declining rapidly. LG is now expanding its portfolio of curved and flat models.
By now you probably already know the new curved OLED TV. It is the 55EC9300 (55EC930V in Europe), which was introduced recently at a surprisingly low price point. LG is also still selling the old 55EA9800 (55EA980W in Europe), which has dropped to $3000 dollars.
LG is selling a flat OLED TV in most markets, too. The 55EA8800 “Gallery” TV is currently more expensive than the curved TV, but in select markets LG will soon introduce a new EA870 model without the Gallery frame and less powerful speakers. On the other hand, you will have live without the webOS platform. LG expects it to retail at around the same price as the new curved model.
At IFA, LG exhibited two limited edition OLED TVs made in collaboration with Swarowski, as seen in the photo above. These TVs will only be available in select markets.
4K OLED TV coming soon
Last but not least, LG will launch the first 4K OLED TVs ever in a few weeks or months, depending on your region.
LG previously announced that the 65-inch 65EC9700 will cost £5,999 in the UK. it is expected to sell for $6,999 in the US. The 77-inch TV will be significantly more expensive and the 55-inch that was announced earlier will not be released. More information on LG’s 4K OLED TVs here.
LG is currently the only TV maker capable of mass-producing OLED TVs. Samsung has no plans to launch new OLED TVs in the near term.