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Sony reveals US pricing for 2017 TV line-up

12 Feb 2017 | Rasmus Larsen |

Sony has revealed US pricing for all of the new 4K models except the A1 OLED. A 4K-capable model in 2017 will start at $1000 and if you want Dolby Vision as part of the package prices will start at $3300.

2017 Sony TV prices

The 2017 Sony TVs were announced at CES 2017 and you can learn more about them here, where you will also find our hands-on impressions.

In 2017, Sony will launch a range of 4K models that are all HDR-enabled. The mid-range TVs support the HDR10 standard and the high-end models adds support for Dolby Vision on top of that. All of them will receive support for the HLG HDR format through a firmware update later this year.

Sizes range from 43 to 75 inches and prices range from $1000 to $7500. Sony has yet to announce pricing for the stunning A1 OLED but at CES 2017 Sony told us to expect a “price on the same level as Z9D”, which currently sells for $5500. Speaking of Z9D, this model will carry over into 2017 as the LCD flagship. A1 will be Sony’s OLED flagship.

Sony X94E


All of the 4K models listed in the table below will support Android TV, Google Assistant, and Chromecast. Sony will also launch a range of HD models that will support the HDR10 format but the company has yet to announce pricing details.

Samsung has already announced pricing details for its 2017 LCD models. Compared to Samsung’s TVs, Sony’s are more or less in the same price class, depending on how you compare models.

The TVs are available for pre-sale now from Best Buy and other authorized dealers, says Sony.

Sony 2017 TV line-up pricing

4K + HDR10 + Dolby Vision capable
XBR-75X940E, 75” - $7,499.99 MSRP
XBR-65X930E, 65” - $3,999.99 MSRP
XBR-55X930E, 55” - $3,299.99 MSRP
4K + HDR10 capable
XBR-75X900E, 75” - $5,999.99 MSRP
XBR-65X900E, 65” - $3,299.99 MSRP
XBR-55X900E, 55” - $2,399.99 MSRP
XBR-49X900E, 49” - $1,699.99 MSRP
XBR-75X850E, 75” - $4,999.99 MSRP
XBR-65X850E, 65” - $2,499.99 MSRP
XBR-55X800E, 55” - $1,899.99 MSRP
XBR-49X800E, 49” - $1,099.99 MSRP
XBR-43X800E, 43” - $999.99 MSRP
- Source: Sony



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