250m households worldwide pay for video streaming

06 Mar 2018 | Rasmus Larsen |

More than 250 million households worldwide now pay for video streaming services such as Amazon, HBO and Netflix, according to Strategy Analytics. The number is projected to grow to 300 million by the end of 2018.

USA leads the transition

The milestone was reached at the end of 2017, according to a report by Strategy Analytics. The report predicts that it will grow to 300 million by the end of 2018 and to more than 450 million by 2022.

USA leads the transition to video streaming with 59% of households paying for at least one streaming service. The list of countries reveals that markets with good internet infrastructure are more rapidly adopting the new way of distributing TV content.

- “Streaming video is rapidly becoming a normal part of people’s entertainment options,” said Michael Goodman, Director, Strategy Analytics. “Usage is already at around half of households in the most mature markets and is likely to reach those levels in many other countries in the near future.”

The survey includes subscription services such as Amazon, Netflix, Hulu, iFlix, Viu, and others but does not include cable TV operators’ mobile apps that require an active cable TV subscription to use.

Strategy Analytics says that Amazon and Netflix are poised for further growth. Reed Hastings, Netflix CEO, also recently said that “the next 100 million [subscribers] for us is coming from India”.

- “Clearly market leaders like Netflix and Amazon will benefit from this trend, but there are also major opportunities for media companies which currently focus on more traditional pay TV and content development business models,” said Michael Goodman.

As streaming services continue to grow, consumers are increasingly abandoning conventional TV bundles via cable, terrestrial, and satellite. This trend is expected to continue.



- Source: Strategy Analytics via Broadband TV News



Share on:


Latest news

Samsung The Frame 2019

Samsung debuts The Frame 2019 and Serif TV 2019

24 May 2019 | Rasmus Larsen |
LG 2019 OLED

LG 2019 TV line-up

23 May 2019 | Flatpanels |
Android 8 Oreo

Sony resumes Android 8 Oreo update, rolling out now to 2016+ TVs

23 May 2019 | Rasmus Larsen |
Alexa on LG 2019 TV

Amazon Alexa arrives on LG 2019 TVs

23 May 2019 | Rasmus Larsen |
Vizio 2019 P Quantum X

Vizio's 2019 P, M & V series 4K TVs now available

22 May 2019 | Rasmus Larsen |
Hisense H9F

Hisense launches H8F & H9F "ULED" zone dimming LCD TVs

22 May 2019 | Rasmus Larsen |
Alita Battle Angel

20th Century Fox to release its first Dolby Vision UHD Blu-ray

22 May 2019 | Rasmus Larsen |
Sony PlayStation

Sony demonstrates PS5 vs. PS4 Pro game load times

21 May 2019 | Rasmus Larsen |