Netflix responsible for 15% of global downstream internet traffic

23 Oct 2018 | Rasmus Larsen |

Netflix is the most data-hungry service on the internet and is responsible for 15% of the world’s downstream traffic on the internet, according to a Sandvine report. Video is almost 58% of all traffic.

Video is almost 58% of traffic

Network intelligence company Sandvine claims to be able to analyze traffic from over 2.1 billion subscribers worldwide. The company shared its latest findings in the ‘Global Internet Phenomena Report’ for the first half of 2018.

Sandvine found that video "is almost 58% of the total downstream volume of traffic on the internet", with Netflix being the most data-hungry video service.

- “Netflix is 15% of the total downstream volume of traffic across the entire internet,” said Sandvine and added that Netflix can account for up to a staggering 40% in the US during peak hours.


Netflix


Other significant global downstream internet traffic sources include web browsing (17%), gaming (7.8%), and social media (5.1%). However, video streaming is expected to grow its share in the coming years.

- "The numbers for video are going to get higher as more and more content goes high definition and users turn more to 4K," said Cam Cullen, VP of marketing.

Sandvine added that torrent activity represents almost 22% of global upstream internet traffic, and an even higher 31% share in Europe and the Middle East. Sandvine has a few words of caution to share with the content industry.

- "If people can't get the content they want because they have to have multiple subscriptions or if it comes out a day later in their region and they don't want to see spoilers online, they resort to piracy," said Cam Cullen.

Recent developments in video such as 4K resolution require far more data but HDR on the other hand has a relatively minor impact. Over the coming decade, the industry is expected to start transitioning to 8K and HFR (High Frame Rate) that will put further stress on the global internet infrastructure.

- Source: Sandvine via BBC



Share on:


Latest news

Sony 8K TV

Hands-on with Sony's 2019 8K and 4K TVs

18 Jan 2019 | Torben Rasmussen |
Bird Box

Netflix reports record subscriber growth, shares some viewership stats

18 Jan 2019 | Rasmus Larsen |
Grand Tour

Amazon claims 30 million Fire TV users, may have surpassed Roku

17 Jan 2019 | Rasmus Larsen |
Asus PA32UCX

Asus unveils first PC LCD monitor with miniLED backlight

17 Jan 2019 | Rasmus Larsen |
Sony Android TV

Android TV will soon get yet another redesign

16 Jan 2019 | Rasmus Larsen |
Netflix

Netflix is raising prices in the US

16 Jan 2019 | Rasmus Larsen |
Vizio 2019 Dolby Atmos

Vizio adds 2 more Dolby Atmos soundbars to line-up

16 Jan 2019 | Rasmus Larsen |
Robin Hood UHD BD

'Robin Hood' is first UHD BD disc to include both Dolby Vision & HDR10+

16 Jan 2019 | Rasmus Larsen |