Netflix is the most data-hungry service on the internet and is responsible for 15% of the world’s downstream traffic on the internet, according to a Sandvine report. Video is almost 58% of all traffic.
Video is almost 58% of traffic
Network intelligence company Sandvine claims to be able to analyze traffic from over 2.1 billion subscribers worldwide. The company shared its latest findings in the ‘Global Internet Phenomena Report’ for the first half of 2018.
Sandvine found that video "is almost 58% of the total downstream volume of traffic on the internet", with Netflix being the most data-hungry video service.
- “Netflix is 15% of the total downstream volume of traffic across the entire internet,” said Sandvine and added that Netflix can account for up to a staggering 40% in the US during peak hours.
Other significant global downstream internet traffic sources include web browsing (17%), gaming (7.8%), and social media (5.1%). However, video streaming is expected to grow its share in the coming years.
- "The numbers for video are going to get higher as more and more content goes high definition and users turn more to 4K," said Cam Cullen, VP of marketing.
Sandvine added that torrent activity represents almost 22% of global upstream internet traffic, and an even higher 31% share in Europe and the Middle East. Sandvine has a few words of caution to share with the content industry.
- "If people can't get the content they want because they have to have multiple subscriptions or if it comes out a day later in their region and they don't want to see spoilers online, they resort to piracy," said Cam Cullen.
Recent developments in video such as 4K resolution require far more data but HDR on the other hand has a relatively minor impact. Over the coming decade, the industry is expected to start transitioning to 8K and HFR (High Frame Rate) that will put further stress on the global internet infrastructure.