The displays, categorized as ultra-luxury products, will be available in July as customizable microLED modules that can be combined to form displays ranging from 73-inches in 2K resolution to 292-inches in 8K resolution.
MicroLED is coming, sort of
The first thing you should know is that these displays will be extremely expensive. They will be available as custom install solutions designed to be configurable and customizable for your "luxury residential space".
How expensive? Samsung is not saying but it will depend on a number of factors, including how large a screen you want. The professional version, 'The Wall Professional', that was launched last year carried a high 6-figure price tag in US dollars. Samsung is sort of implying that 'The Wall Luxury' will be so expensive that you will not be able to afford furniture. In another picture the sofa is facing away from the screen, perhaps to avoid constantly being reminded about how much you paid.
Joking aside, this is the first step for microLED in a consumer context. Samsung has been showcasing these displays at trade shows since early 2018 so the launch next month will mark a milestone.
- "We set out to create a product unlike anything else — matching the lifestyle and taste of those looking for the most exclusive and premium visual experiences in their homes," said Mark Quiroz, VP of Product Marketing, Samsung Electronics America.
MicroLED has the potential to challenge OLED as a self-emitting display technology for the living room. It has many of the same characteristics such as pixel-level luminance control, extremely deep blacks, and vibrant colors. Unlike OLED, microLEDs use inorganic material and displays can be built from smaller modules. It is also important not to confuse microLED with the miniLED backlight modules that are appearing in LCD panels these years. MicroLED displays are self-emitting and do not rely on an LCD panel in any form.
Samsung is saying that "The Wall Luxury is configurable and customizable to a variety of sizes and ratios from 73-inches in 2K definition to 292-inches in 8K definition". You may recall that Samsung at CES 2019 announced a 75-inch version with 4K resolution so it would seem that the company continues to face challenges in trying to cram 4K resolution into a living room friendly format.
Other companies such as Apple, LG, and Sony are also developing microLED screens. At this time, pixel modules are too big to fit into small screens - hence the very large sizes - but over time microLED display technology may be able to power even our small handheld devices.
100,000-hour lifetime, 2000 nits
Samsung explained that the diodes have a 100,000-hour lifetime and that they can hit 2000 nits peak brightness for HDR. And unlike Samsung's Q series LCD TVs this is brightness performance that you can actually expect to see because the full luminance range is controlled on the pixel level.
The company believes that "whether viewing a classic movie, an anticipated sporting event or the latest console game" the display will "provide a rich and superior visual experience that is unmatched".
The Wall Luxury has also been designed to never turn off in order for it to "change into a digital canvas best matching the owner’s interior needs and mood". This is achieved through Samsung's Ambient Mode that can display curated art such as paintings, photographs, and video. The modules are less than 30mm in depth. No data on power consumption was provided.
- "Throughout the last twelve months, we’ve closely monitored interior design and technology trends to shape the product planning and development of The Wall Luxury," said Mark Quiroz.
Samsung has partnered with Harman Luxury Audio and Steinway Lyngdorf for audio solutions; Control4, Crestron and Savant for home automation solutions; and Domotz, Ihiji and OrvC for remote monitoring capabilities.
So, this is the first step for microLED in the living room. The Wall Luxury will be available in July 2019. Imagine playing the latest games in 8K resolution with HDR on a 200+ inch display. Perhaps some day you can.