Bang & Olufsen has today launched Beovision Harmony 88", the company's first 8K TV. On top of the B&O Sound Center sits an LG OLED TV.
8K OLED from B&O
Last year, Bang & Olufsen teased its first 8K TV and here it is. Beovision Harmony 88" is based on OLED technology from LG Electronics, specifically the LG ZX.
- "Today, we are bringing together the best of artisanship and the bleeding edge of display technology. Our customers tell us that they want the ultimate in cinematic and immersive experiences with a design that adds to the décor rather than disrupts it. This is exactly what we are bringing to the market with our new two-meter-wide Beovision Harmony powered by stellar Bang & Olufsen Signature Sound and the world’s first 88-inch 8K OLED TV," said Christoffer Østergaard Poulsen, VP of Product Management, Bang & Olufsen.
8K resolution has four times as many pixels as 4K resolution, and with a large enough screen (and short enough viewing distance) it can help elevate the picture experience. The display is powered by LG's Alpha 9-3 video processor. It has built-in decoding of the new AV1 video format that ensures access to YouTube 8K - possibly other 8K streaming sources in the coming years.
Self-emitting OLED technology also delivers HDR (High Dynamic Range) picture quality. The TV supports HDR10, HLG, and Dolby Vision. It is equipped with four HDMI 2.1 ports.
Underneath the LG ZX TV sits a Bang & Olufsen Sound Center that rises and folds out its "wings" as you turn on the TV. It is a powerful three-channel system with a dual subwoofer. It can handle up to 7.1 surround, allowing buyers to build out the system by adding wired or wireless (WiSA) Beolab speakers. You control everything with the Beoremote One, a remote crafted from a single piece of extruded aluminium.
Ultra luxury TV - and price
The company's Harmony range already comes in 65 and 77 inch sizes with 4K resolution. Beovision Harmony 88" is fundamentally the same system but with more advanced display and video technology for its larger 88-inch format.
How much? "If you have to ask, then you can't afford it" is probably fitting here. The TV solution starts at 46500 Euro or 49000 USD, which includes a stock 88-inch LG ZX OLED TV, the B&O Sound Center, a floor stand, and the Beoremote One. For comparison LG is asking for 30000 Euro or 30000 USD if you want to buy the 88" ZX on its own so you a paying a hefty premium for the B&O stuff.
Along with the existing speaker cover in oak wood and natural aluminium, the company is adding two new choices; warm brass tone aluminium combined with smoked oak or bronze tone aluminium with walnut.
With the launch of Beovision Harmony 88" the company is reentering the segment for ultra luxury TVs. Back in the good old days of plasma TVs, it sold a 103-inch BeoVision 4 plasma TV, which at the time cost almost double that of this new 8K OLED TV.
BeoVision Harmony 88" will be available in Bang & Olufsen stores from late June 2020 for EUR 46500 / GBP 44100 / CHF 53400 / USD 49000 / DKK 352000.