Bang & Olufsen and Microsoft Xbox have announced a collaboration to "bring a new premium tier of gaming audio to market" with the launch of Xbox Series X.

B&O, designed for Xbox
In a press release, the companies said that the purpose is to create high-end audio for Xbox Series X as part of the 'Designed for Xbox' program. The B&O devices will also work with products from other brands but feature some special Xbox integration.

The companies are not ready to announce product or details just yet but the partnership marks Bang & Olufsen's entry into the gaming industry.

- "By entering the gaming industry, we want to do what we do best: delivering outstanding sound performance wrapped in astonishing design and solid craftmanship. We see a big commercial potential within gaming, and in Xbox we believe we have found the ideal partner to realise that potential," said Christoffer Poulsen, Head of Product Management, Bang & Olufsen.


 Xbox Series X will launch later this year

While a headphone product seems a likely candidate (also hinted by Matt Kesselring), the partnership could also cover WiSA-enabled products. WiSA is a wireless audio protocol that Bang & Olufsen helped develop and launch. Microsoft Xbox became a WiSA member in 2017 and Xbox One consoles are already 'WiSA Ready', meaning that you can enable WiSA by connecting a USB transmitter dongle.

- "We’re excited for the launch of Xbox Series X later this year and ushering in the next generation of gaming. As we march towards release – we’re excited to partner with Bang & Olufsen to bring a new premium tier of gaming audio to market for Xbox and Bang & Olufsen fans around the world that travels with you everywhere you love to play Xbox," said Matt Kesselring, Head of Hardware Partnerships at Xbox.