After launching the world's first rollable TV in late 2020 in South Korea, LG has started rolling out an upgraded 2021 version of its OLED TV internationally. It comes with a very high price tag.

LG's rollable OLED TV
The first phase of the international roll-out will bring the LG R1, an upgraded 2021 version of last year's LG RX, to 15 countries. Australia, Belgium, France, Germany, Israel, Italy, Netherlands, Nigeria, Russia, Saudi Arabia, Spain, Switzerland, UAE, UK, and USA.

In the UK, the TV will cost £100,000, which is roughly 30% higher than the price in South Korea. Customers in all regions must "inquire to buy", according to the company's website. LG R1 is one of the world's most expensive TVs, surpassed only by much larger LED TVs such as Samsung's 110-inch TV.

- "This groundbreaking technology not only reimagines what a TV is capable of, it revolutionizes the way you use your space," said LG.


 LG's rollable R1 OLED TV

The upgraded 2021 R1 OLED TV features 4K resolution and a full speaker system as well as other new features such as webOS 6.0 and HDMI 2.1, although without VRR support like in the mainstream LG OLED TVs. You are of course paying mainly for its ability to roll up and down. LG says that the panel can withstand 50,000 roll cycles.

The company believes that it "marks a turning point in TV history" but right now it is a luxury for the super rich. Korea JoongAng Daily reported in February, citing local media outlets, that LG Electronics has sold only around 10 units of the 65-inch Rollable OLED TV in Korea since its release.

Market research firm Omdia estimates (via OLED-Info) that shipments of rollable TVs will hit 3,000 units in 2022, expand further to 74,000 units in 2024, and hit 672,000 in 2027.