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LG to challenge Apple & Samsung with 'next-gen home fitness' app for TVs

30 Jun 2022 | Rasmus Larsen |

Set to be released in September, the Fitness Candy app will offer access to subscription training programs and other content on Smart TVs. LG will also launch companion fitness devices.

LG Electronics will partner with SM Entertainment to launch the Fitness Candy app, described as a "comprehensive lifestyle platform – complete with content, services and related products – to help people address their health and fitness needs at home".

The app will launch in september 2022 as a subscription service on Smart TVs and smartphones, but it is not clear if it will be available globally. The subscription price will be around $15 per month.

It will provide access to training programs in six categories: strength training, core strengthening, high-intensity interval training (HIIT), dance, stretching and meditation. Content in each category will run for 10 to 40 minutes and will be updated weekly.

In addition, the app will offer sports, variety shows and documentaries as well as content that helps with healthy diets, rehabilitation and stress relief.

With the launch of its own fitness platform, LG is following in the footsteps of Apple, Peloton, Samsung and others companies that are trying to transform the TV screen into a home fitness center.

LG Fitness Candy

From this week's announcement of LG's Fitness Candy in Korea. Photo: LG

Companion devices

LG said that it will introduce a variety of companion fitness devices that can be linked wirelessly to the TV or detected by an optional TV camera. - "The company aims to introduce a variety of new devices that can be linked to its app, allowing users to enjoy content more effectively. One of them is a device that can recognize and track users’ movements thanks to the inclusion of LG’s AI camera and IoT platform. Connecting wirelessly to the user’s TV, the device allows for two-way communication, creating the ideal setup for virtual one-on-one coaching sessions and for participating in live-streamed exercise classes," said LG. "Fully utilizing LG’s innovative technologies such as AI, big data, motors and displays, the company also plans to develop products such as muscle strengthening devices, indoor bicycles and smart bands." LG will collaborate with Korean athletes, dancers, and actresses to create content for the app. It hopes to attract 1 million fitness subscribers by 2025. - "The coming together of LG’s innovative technology and SM’s music, dance and various content that have paved the way for the future of K-pop is a great opportunity for the two companies to contribute to the global fitness and healthcare industry," said Lee Sung-su, co-CEO of SM Entertainment. "Fitness Candy is a digital fitness content project that goes beyond simple diet experiences and, rather, empowers users to rediscover healthy fitness habits."

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