First launched last year, Loewe's latest range of OLED TVs with a stone frame will now also be available with white stone or bronze stone frames as well as new design customizations.

Loewe's 'Iconic' range of OLED TVs are available in 55 and 65 inches, built on LG Display's OLED panel (without MLA) with 4K resolution, as a luxury TV model in the same segment as Bang & Olufsen's OLED TVs.


 Loewe Iconic in white syno-stone. Photo: Loewe

The frame is made from a special type of stone that Loewe calls syno-stone. The OLED TV launched last year with stone in graphite grey and at IFA 2023 in Berlin Loewe announced the addition of white and bronze variants, also in syno-stone.


Design customizations
In addition to the new white and bronze stone frames, Loewe also announced various design customizations.

- "As of now, customers can choose from three basic colors: In addition to the graphite gray finish, the pure white and bronze variants are now also available. Furthermore, a choice of three new exclusive stone finishes is available with midnight marble, diamond dust and ivory sands. For the colors of the acoustic fabric of the loudspeaker covering, there are now also two variants to choose from, graphite grey and black. As a further customization possibility, the Loewe iconic can be fitted with optional side inlays in a variety of colors, materials, and finishes," the company said.


 The design customization options available for Loewe Iconic. Photo: Loewe

Integrated HDD and 3.1 speakers
The OLED TVs are fitted with an integrated 3.1-channel soundbar behind the front cover. It can be expanded to 5.1 by wirelessly connecting other Loewe speakers. Dolby Atmos is supported.

Loewe Iconic is also available with an integrated 1TB hard drive for TV recording.

They support HDR including HDR10, HLG and Dolby Vision.

The white and bronze Loewe Iconic OLED TV will be available in Europe this fall in 55 and 65 inches for 7000 and 8500 Euro.


 Loewe Iconic in white syno-stone. Photo: Loewe