Samsung is adding another 38 pieces to the Art Store on The Frame including Edgar Degas' 'The Rehearsal of the Ballet Onstage' from 1874 and Vincent van Gogh's 'Sunflowers' from 1887.
Samsung has found success with The Frame, the matte 4K LCD TV that doubles as a digital photo frame when not in use. Sales exceeded 2 million units towards the end of 2022, according to the company.
Museums are also partaking in the project. After adding artworks from Salvador Dalí, the UK's 'The Royal Dog Art' collection, Etsy, Botticelli, Leonardo da Vinci and Vincent Van Gogh, Samsung has now partnered with New York City's Metropolitan Museum of Art.
38 pieces from The Met
In the Art Store, which is a $4.99/month or $49.90/year subscription, users can now choose from 38 additional pieces from The Met's American Wing, Asian Art, Egyptian Art, European Paintings, Islamic Art and more.
One of the 38 pieces from the Metropolitan Museum of Art. Photo: Samsung / The Met
These include, according to Samsung: Edgar Degas' 'The Rehearsal of the Ballet Onstage' (circa 1874); Vincent van Gogh's 'Sunflowers' (1887); Paul Cézanne's 'Still Life with Apples and Pot of Primroses' (circa 1890); and Georges Seurat's 'Circus Sideshow' ('Parade du Cirque') (1887-1888). Owners of The Frame can also display ancient artifacts such as an Egyptian wedjat eye amulet (circa 1070-664 B.C.), and medieval treasures including 'The Unicorn Rests in a Garden' (1495-1505), the famed French and South Netherlandish textile from the Unicorn Tapestries. Celebrated Japanese artworks such as Katsushika Hokusai's 'Under the Mannen Bridge at Fukagawa' (circa 1830-1832) as well as Utagawa Kuniyoshi's 'Concise Illustrated Biography of Monk Nichiren: Calming the Stormy Sea at Tsunoda in Exile to Sado Island' (1835-1836) are also available. Furthermore, the collection features historically significant American artworks like Emanuel Leutze's 'Washington Crossing the Delaware' (1851).
- "Since its founding in 1870, The Met has been dedicated to bringing art and culture to the daily lives of visitors and art enthusiasts around the world," said Josh Romm, Head of Global Licensing and Partnerships at The Met. "Our collaboration with Samsung activates this mission in a new and modern way, allowing consumers to enjoy iconic works from The Met's collection at home. As users explore the selection and choose works to display, this program will create a new dialogue about art, creativity and technology."
Other TV manufacturers including LG are also trying to bring art pieces to their TVs but at this time only Samsung offers masterpieces from the biggest artists.
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