Yesterday, Bang & Olufsen had a visitor in their hometown of Struer. Jackie Chan visited. Jackie Chan will help Bang & Olufsen in their quest to conquer China by designing a unique version of the BeoVision 10 TV. Profits will be donated to charity.

The Jackie Chan BeoVision 10
Jackie Chan is known for his countless martial arts appearances but his many talents has made him a familiar face in and outside of China / Hong Kong. Yet, it is still remarkable that Jackie Chan is now designing a unique BeoVision 10 variant.


Jackie Chan wants to create a unique BeoVision 10 variant

BeoVision 10 is already a customizable TV and users can select from different aluminum color bezels and speaker cover fabrics. Jackie Chan’s project has yet to be revealed but is said to have "technology brings peace" engraved in the aluminum frame.

Jackie Chan’s custom-made BeoVision 10 will be auctioned away in China later this year and profits will be donated to Jackie Chan’s charity projects.


Jackie Chan wants to create a unique BeoVision 10 variant

Bang & Olufsen recently announced a strategic partnership with luxury retailer Sparkle Roll and private equity fund A Capital in order to accelerate growth in the Chinese market. China is designated as one of Bang & Olufsen’s most important future markets.