Samsungâ€™s Ultra HD TVs were only just released in stores, but Samsung has already decided to cut prices by up to $1500 dollars, following Sonyâ€™s price cut on its X9 series TVs. Toshiba has also announced a price cut in what seems to be a price war on high-end 4K TVs.
Samsung cuts UHD TVs prices
Sony introduced its X9 4K TVs this summer, and a few months later they decided to cut prices on the 65 and 55â€ť TVs by $1500 and $1000, respectively. Following Sonyâ€™s price cut, Samsung has introduced significant reductions. Toshiba has also dropped the price by $1500 USD.
Samsungâ€™s F9000 with 4K resolution
Samsungâ€™s 65 and 55â€ť F9000 TVs were selling at $8,499 and $6,499 USD at launch, but Samsung has now dropped prices by $2500 and $2000, respectively, to $5,999 and $4,499. However, despite the significant price reductions, Samsungâ€™s TVs are still selling for $500 more than Sonyâ€™s TVs.
Samsungâ€™s price cuts went into effect on August 25th, and the TVs are available at the new, reduced prices here (65â€ť) and here (55â€ť) in the US. Samsung has also dropped prices in Europe. See here (55") and here (65").
With Samsung, Sony, and Toshiba cutting prices on high-end Ultra HD TVs, the price war has only just begun. Sony and LG are rumored to release cheaper Ultra HD TVs very soon, possibly at IFA 2013 next week.