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Fifa World Cup 2010 in 3D
FIFA World Cup 2010 in 3D

14 Dec 2009 | Rasmus Larsen |

Sony and FIFA have announced an agreement to transmit some of the 2010 FIFA World Cup matches in 3D. And FIFA is therefore to produce the world’s first FIFA World Cup in 3D.

Football on 3DTVs

Up to 25 of the 2010 FIFA World Cup South Africa matches will be produced using Sony’s 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the world.

This is also the first time that football/soccer will be available in 3D.

Much more 3DTV in 2010

In 2010 Sony, Panasonic and LG will be launching 3DTVs for the consumers. Big movies such as Avatar in 3D will also push the 3DTV market.

World Cup 2010 in 3D
World Cup 2010 in 3D

During the next years a lot of 3DTVs will be available and Screen Digest suggests that almost 14 million 3DTV sets will be sold by 2013.

- “Global sporting events such as the FIFA World Cup™ are very important drivers of new technology, particularly in the TV market”, explained Tom Morrod, Senior Analyst, TV Technology at Screen Digest. “The news that the FIFA World Cup will be filmed in 3D for the first time will certainly increase the uptake rate of 3D TVs in the home and develop the installed base earlier than would otherwise have been the case. As a result of this news, and an increasingly bullish industry outlook on 3D, Screen Digest has increased its forecast, and now estimates that 13.6m 3D TV sets will be installed in Europe by 2013.”

Also Sony has positive 3DTV outlooks.
- “3D will undoubtedly transform the way we enjoy content in the Living Room,” said Fujio Nishida, President of Sony Europe.
“At Sony, the 3D entertainment experience will not only focus on the 3D TV alone, but from 2010 will also encompass a range of 3D compatible products such as Blu-ray Disc players, VAIO notebook computers and PlayStation®3. During June and July 2010 we will provide our European consumers with the most compelling 3D content to enjoy and experience first-hand, for example at the FIFA International Fan Fests.”

3DTV without glasses

Viewers will be able to enjoy 3D experiences at the following locations:
  • During the 2010 FIFA World Cup, FIFA will host the “International FIFA Fan Fest public viewing events in 7 cities around the world (Berlin, London, Mexico City, Paris, Rio De Janeiro, Rome, and Sydney). At Sony’s commercial displays located within the “Fan Fest,” people will be able to enjoy and experience promotional highlight trailers of the FIFA World Cup in 3D.
  • In anticipation of the Official 3D Film, viewers will be able to watch promotional trailers for the film of the World Cup in 3D at retail outlets (including Sony stores) that sell Sony products around the world.
  • Sony Pictures Home Entertainment plans to produce and distribute the Official 3D Film on the Blu-ray Disc and other formats.

    Keep an eye out for 3D. It will be big.
    More on 3DTV:
    Sony bets on 3D with 'make.believe'
    More info on Sony 3D
    Panasonic 3D next year

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