Sony to split Tv division
Sony to split TV division into three

07 Nov 2011 | Rasmus Larsen |

Sony had notified the market about an upcoming change in their TV strategy and the new strategy has now been announced. Sony plans to divide their TV division into three, as Sony expects to lose 1.2 billion USD this year.

Sony to split TV division into three

The change has already been executed and Sony has divided their TV division into three; 1. LCD-TVs, 2. Outsourcing, and 3. Next-generation TVs.

The first division will be focusing on improving Sony’s LCD-TV through internal design and production. The second division will focus on low-cost products made possible by outsourcing. And the last division will be responsible for developing Sony’s future products and display technologies.

Sony TV division
Sony is planning focus on product differentiation and unique products


Sony also says that they plan to increase product differentiation “with unique technologies”. The report indicates that Sony will focus on low-end TVs in new markets and instead focus on higher-end TV in developed markets. Sony talks about the ability to “deploy unique technology such as super-resolution high image quality engines and accelerate the development of a next generation TV” and “Increasing added value of TV by providing consumers with an integrated user experience across multiple devices and network services”.

Sony has been hit hard be the economic slowdown and external events such as the floods in Thailand and the PlayStation network hacking incident. Therefore Sony expects to lose 1.2 billion USD this year. Sony had hoped to capture 20 % of the global TV market by selling 40 million TVs in 2011 but the estimate has now been cut in half to 20 million TVs. Sony is amongst the group of TV manufacturers that struggle to become profitable. Earlier this week it was also reported that Sony plans to quit their LCD partnership with Samsung. Panasonic is also struggling.

Sony is expected to announce their 2012 TV line-up at CES 2012 in Las Vegas in January 2012.



Share on:


Latest news

Raspberry Pi 4 Model B

New Raspberry Pi 4 features 4K60 decoding, dual 4K monitor output

24 Jun 2019 | Rasmus Larsen |
Panasonic 2019 TV

Panasonic 2019 TV line-up

21 Jun 2019 | Flatpanels |
Toshiba HDR TV

Amazon launches 43-55" 4K TVs with Dolby Vision, starting at $330

21 Jun 2019 | Rasmus Larsen |
Netflix Recommended 2019

Only TVs that are 'always fresh' will receive Netflix's Recommended logo

20 Jun 2019 | Rasmus Larsen |
TCL 6 series

TCL surges past Samsung in North American TV shipments

19 Jun 2019 | Rasmus Larsen |
Hisense OLED

Hisense is bringing its OLED TV to the UK & parts of Europe

18 Jun 2019 | Rasmus Larsen |
tvOS 13

Apple TV is getting a picture-in-picture mode with tvOS 13

18 Jun 2019 | Rasmus Larsen |
Samsung TV

Samsung: Important to scan your Samsung TV for malware & viruses

17 Jun 2019 | Rasmus Larsen |