Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reason<div class="billede"><img src="pictures/mini-appletv2010-2.jpg" alt="Apple TV 4.2 million"></div>4.2 million Apple TVs sold, still a 'hobby' - FlatpanelsHD

<div class="billede"><img src="pictures/mini-appletv2010-2.jpg" alt="Apple TV 4.2 million"></div>4.2 million Apple TVs sold, still a 'hobby'

25 Jan 2012 | Rasmus Larsen |

Apple announced their quarterly financial results yesterday and revealed that they sold 1.4 million Apple TV boxes in the quarter. This means that Apple has sold a total of 4.2 million of the current Apple TV box, but Apple is still characterizing it as a “hobby”. Apple provided no hints to an Apple-branded HDTV.<br /><br /><h3>4.2 million Apple TVs sold</h3>The Apple TV box has become more popular throughout 2011 and sales are accelerating. In the Q1 2012 quarter, Apple sold 1.4 million. In fiscal 2011 Apple has sold 2.8 million, and 4.2 million has been moved since the introduction in September 2010.<br /><br /><p align=center><a id="thumb" href="pictures/appletv2010-3l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/appletv2010-3.jpg" alt="Apple TV" title="Click to enlarge"/></a><br><i>Apple TV</i></p><br />In December 2011 it was reported that Apple holds <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1323767971><b>32 % of the Connected TV box market</b></a> and Apple has recently opened their movie rental services in a <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1317293555><b>range of new EU countries</b></a>. Apple also recently added <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1318509295><b>AirPlay Mirroring</b></a> to the box.<br /><br /><p align=center><a id="thumb" href="pictures/airplaymultiplayer-1l.jpg" class="highslide" rel="highslide"><img class="imgresponsive" src="pictures/airplaymultiplayer-1.jpg" alt="AirPlay on Apple TV now supports multi-player games" title="Click to enlarge" /></a><br><i>AirPlay on Apple TV supports multi-player games</i></p><br />The press searched for hints to the <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1319541695><b>coming Apple HDTV</b></a> during the investor conference but CEO Tim Cook did not provide any information. He says that the Apple TV box is doing “very well” and interjects “if you're using the latest one, I don't know about you, but I couldn't live without it”. However, Cook still characterizes the Apple TV as a “hobby” for Apple. <br /><br />The Apple TV box could indicate the route Apple is taking with a HDTV and Cook said that Apple will “continue to add things to it”, but even though rumors have been strong since Steve Jobs’ death, Apple has yet to provide official information.<br /><br />The Apple TV box competes in the market for connected TV boxes with products such as the WD Live, Roku, and Boxee Box. Google TV entered the market in October 2010 but quickly <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1314646077><b>turned out to be a fiasco</b></a>. However, Google has just announced major improvements to the <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1315907188><b>Google TV platform</b></a> at CES 2012 with <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1327057126><b>LG</b></a>, <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1326494220><b>Vizio</b></a> and <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1326549361><b>Sony</b></a> as partners. <a href=http://www.flatpanelshd.com/news.php?subaction=showfull&id=1321949556><b>Samsung</b></a> will be supporting Google TV later in 2012 as well.<br /><br />Apple also sold 37 million iPhones and 15.4 million iPads in the quarter.



Latest news

Samsung Serif TV

Samsung expands range of lifestyle TVs - The Frame, Serif & Sero

21 Feb 2020 | Rasmus Larsen |

Disney+ arrives on (some) Vizio TVs

21 Feb 2020 | Rasmus Larsen |
Sony UHD Blu-ray player

Sales of UHD Blu-ray players in decline

20 Feb 2020 | Rasmus Larsen |
Panasonic HZ1000 OLED

Panasonic unveils 2020 HZ1500 & HZ1000 OLED TVs with Filmmaker Mode

18 Feb 2020 | Rasmus Larsen |
Panasonic HX940

Panasonic announces 2020 HX940, HX900 & HX800 4K LCD TVs

18 Feb 2020 | Rasmus Larsen |
Samsung Q60T

Samsung's most advanced "QLED" LCD tech is now reserved for its 8K TVs

17 Feb 2020 | Rasmus Larsen |
Samsung Q80T

Samsung unveils its 2020 line-up of 8K and 4K "QLED" LCD TVs

17 Feb 2020 | Rasmus Larsen |
Star Wars box-set

Star Wars: The Skywalker Saga box-set coming to UHD Blu-ray in March

14 Feb 2020 | Rasmus Larsen |