Blu-ray sales and streaming services have started gaining traction in the US, according to a study by Digital Entertainment Group. The DVD market still dominates but physical rental has plummeted.
Blu-ray & streaming up
A US study by Digital Entertainment Group shows that US consumers have spent almost $4.5 billion USD on video entertainment during the first quarter of 2012.
Internet video streaming has surpassed physical rentals
The DVD market still takes the largest share with approximately 1.5 billion USD but Blu-ray discs have started gaining tracking with 23 % growth to $541 million. An additional 2.4 million Blu-ray players have also entered the US homes in the first quarter.
The physical rental market is down by 25 percent to $1.18 billion USD but streaming is seeing significant growth and has now overtaken physical rentals. In the first quarter of 2012 US consumers spent $1.22 billion USD on digital downloads and video-on-demand content, with Netflix as one of the most significant growth drivers.