LG says that it is ”ushering in the TV of tomorrow” with the world’s first rollable OLED TV. The 65-inch R9 has been unveiled at CES 2019.
The first of its kind
LG Display unveiled a prototype last year (video here) and LG Electronics is now ready to launch it as an actual consider product. It has been officially announced at CES 2019 in Las Vegas.
The rollable R9 OLED TV is the first of its kind and LG thinks that it has the potential to revolutionize the TV industry.
- ”With the introduction of last year’s LG Signature OLED TV W, LG stripped away the traditional concept of a TV, focusing on the simplicity of the screen. Dubbed the wallpaper TV, LG proved that a TV could deliver performance, subtlety and beauty all at the same time. LG’s latest effort takes this achievement to a whole new level. LG has created a TV with a display that seems to magically appear and disappear, a revolutionary innovation that seems to defy logic. The “R” in the new LG Signature OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button,” the company said.
The R9 TV can rise when you use it and roll-up into a box when not in use. LG says that it has three states called: Full View, Line View and Zero View. These are explained by LG in detail in the table at the bottom.
Dolby Atmos & Apple Airplay 2
LG R9 has 4K resolution along with LG’s other new features for 2019, including HDMI 2.1 with increased bandwidth and other features such as HDMI VRR and eARC. It is also equipped with the second generation of the Alpha 9 processor. More details are available in our previous article.
There is a 4.2-channel 100W sound system built into the box. It also supports Dolby Atmos. LG explains that even when hidden users can enjoy music through the built-in speakers. This ties in with another new surprise feature; Airplay 2.
LG confirms that its R9 – and the other 2019 OLED TVs – support Apple Airplay 2 and HomeKit. Another new feature is Amazon Alexa.
- ”More than a demonstration of engineering prowess, LG's breathtaking product boasts picture and sound quality that is second to none, all in a form factor that gives home TV viewers infinite possibilities in designing their perfect viewing space,” the company said. ”Users can use their normal voice to get things done with Amazon Alexa, a new addition to LG’s AI TV lineup in 2019, as is support for Apple AirPlay 2 and HomeKit. With support for AirPlay 2, users can easily play videos from iTunes and other video apps, music, photos and directly from their Apple devices to their LG Signature OLED TV R. Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.”
LG’s 65-inch R9 will be part of LG’s Signature OLED TV series and be available in the second half of 2019. Pricing was not announced.
In LG’s own words
Full View delivers a large-screen viewing experience revealing the full extent of the contrast, depth and realism that has become synonymous with all LG TVs. The remarkable AI picture and sound quality powered by LG’s second generation α (Alpha) 9 intelligent processor and deep learning algorithm puts this breathtaking TV in a class of its own.
Line View allows the LG SIGNATURE OLED TV R to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. In Line View, users can choose from features such as Clock, Frame, Mood, Music and Home Dashboard. Invoke Clock mode to check the time and weather at a glance or Frame mode to enjoy family photos shared from a smartphone or Mood mode to create a more relaxing atmosphere.
When in Zero View, all 65 inches of the LG SIGNATURE OLED TV R is hidden from view, tucked away in the base. Even in Zero View, users can enjoy music and other audio content which emanate from the 4.2-channel, 100W front-firing Dolby Atmos audio system. The premium bloodline is clearly evident in the entire unit, from the brushed aluminum casing to the quality wool speaker cover designed by Kvadrat of Denmark.